I have really enjoyed this project, and while it had it ups and downs I have learnt you need to go through bad to get to good. While there are some minor aspects throughout that I would have liked to change, and also pay more attention to documenting process, I feel I have produced a booklet closely aligned with the brief.
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Rationale:
The
topic I chose to base my brochure on was a guide to spotting Planes, Ships and
Trains in Wellington. I was interested in portraying through my content and
design a feeling of organised chaos, with an industrial vibe of concrete and metal
throughout. The content needed to show movement, and how each destination moves
and is organised in it’s own way. Through my research I noted a lot of symbols,
signs, textures and graphics that were both unique to each destination, but
also relevant across all three. Applying these across each spread allowed to
create points of difference, but also a feeling of similarity and in keeping
with my intended atmosphere. I have chosen to keep a reasonably structured
type, especially with respect to the other content fitting around it in order
to work with the rest of the ‘visual’ parts of the spread, which has allowed
for flow across each page.
I
have learnt through this process that ‘trying’ is everything, and using the
attitude of ‘that will do’ doesn’t result in the best work. While going back
and restarting meant I was behind at times, I am now happy with the way the
brochure has ended. Also, another positive point was that I learnt feedback is
critical, as it has truly helped developed my brochure to look it’s best.
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